We help you navigate the process of getting your product ready for distribution, engaging a channel partner, and supporting them to drive sales. Our approach is built on our extensive experience and deep understanding of supporting channel sales, product distribution, channel partner engagement, and sales support processes. We leverage this knowledge to provide you with valuable guidance and resources to assist you in achieving success.
Our guide is structured into three stages, each with unique steps and considerations.
In this stage, we will guide you through the steps, strategies and processes involved in making a product ready for distribution. This includes product development and testing, quality assurance, packaging and labelling, compliance with laws and regulations, and after-sales service. We will provide you with information on industry standards, best practices and what you need to do to ensure that your product meets safety and performance standards.
We identify and assist in the process of selecting and contracting with a channel partner. This includes identifying the right partner, evaluating their capabilities, and negotiating key forms such as non-disclosure agreements, letters of intent, and distribution agreements. We will provide you with information on how to evaluate potential partners, how to negotiate agreements, and how to use management systems to improve performance and meet internal and external requirements and how to maximize your visibility and attention within the channel.
We will cover strategies for working with a channel partner to drive sales. This includes joint sales efforts, co- marketing, training and education, sales and marketing materials, and technical support. We will provide you with information on how to align your sales strategy with the market and the channel partner's capabilities, how to collaborate with them to develop and execute a marketing plan, and how to provide them with the tools and support they need to successfully promote and sell your product and develop your “Ease of Business” model, critical for success with a channel partner