In this stage, the focus is on using the brand and value proposition, and the sales channels developed in the previous stages to build a comprehensive marketing strategy. This includes defining clear marketing goals and conversion metrics to measure success, as well as selecting the best channels for reaching the target market and promoting the product or service. The marketing strategy should be a roadmap for promoting the product or service, and it will provide a clear and focused direction for the marketing efforts, and also ensure that all marketing activities are aligned with the overall business goals, maximizing the impact and return on investment.

Things to consider when building your marketing strategy could include:

A content calendar is crucial to help ensure that the right message is communicated at the right time and that a consistent brand image is maintained across all channels. The marketing strategy should also support any product roadmaps or new product introductions (NPIs) that may develop. This will include creating sales collateral such as brochures, presentations, and other materials that can be used to educate potential customers and promote the product or service. In addition, briefing documents and other supporting documentation should be part of this process to help sales teams effectively communicate the value proposition and brand positioning to potential customers. This will help ensure that the sales team is ready to start converting leads into sales.

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