In this stage, the focus is on determining the best way to sell the product or service to the target market. This includes considering the various options for reaching the target audience, such as having an e-commerce platform, using distributors, or a combination of both. Having a clear understanding of what you want to achieve and the best and most cost- effective route to market is critical, as it will dictate the marketing activities required to successfully sell the product or service. 

The following points are some of the areas you will need to consider for:



In this stage, the cost-effectiveness of each sales channel is also considered. For example, selling directly through an ecommerce platform might be less expensive than using distributors, but it may also require more effort in terms of marketing and customer support. 

Ultimately, the goal of this stage is to determine the most effective and efficient way to reach the target market and sell the product or service. This information will inform the marketing and sales strategy, ensuring that the right channels and activities are used to achieve the desired results.

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