STAGE 1
Making sure you are positioning yourself effectively to your audience, is paramount for your business to succeed.
In this stage of commercialisation, the focus is on understanding the target market and creating a value proposition that addresses their specific needs and pain points. It also enables you to think more internally about how you want your customers to perceive you as a brand, and “why” your products or services are of value to them. Understanding “why” customers should buy your products, will make this resonate more deeply with your target audience, build brand awareness, and ultimately result in sales.
As you work through this, we can help you:
- Research and identify the target market by gathering information about demographics, behaviours, and motivations. This information can then be used to create an ideal customer profile, which provides a detailed picture of the customer that the product or service is intended for.
- Next, the pain points and challenges faced by the target market are identified and analysed.
- The value proposition is then developed based on how the product or service addresses these pain points and solves the customer's problems.
- Concluding this process, coming to a decision on how this should be packaged as your brand identity, ethos, and communication is key to making it easy to digest for your target audience.
The value proposition should clearly communicate the benefits of the product or service and how it is different from competitors. It is an important factor for brand positioning, and it guides the communication plan and contact strategy.
Ultimately, this stage provides the foundation for building a marketing strategy that resonates with the target market and effectively communicates the value of the product or service.