Making sure you are positioning yourself effectively to your audience, is paramount for your business to succeed. 

In this stage of commercialisation, the focus is on understanding the target market and creating a value proposition that addresses their specific needs and pain points. It also enables you to think more internally about how you want your customers to perceive you as a brand, and “why” your products or services are of value to them. Understanding “why” customers should buy your products, will make this resonate more deeply with your target audience, build brand awareness, and ultimately result in sales. 

As you work through this, we can help you:

The value proposition should clearly communicate the benefits of the product or service and how it is different from competitors. It is an important factor for brand positioning, and it guides the communication plan and contact strategy. 

Ultimately, this stage provides the foundation for building a marketing strategy that resonates with the target market and effectively communicates the value of the product or service.

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