Our goal is to help you efficiently and effectively commercialise your product or service. Our team possesses extensive experience and a deep understanding of supporting businesses, which enables us to provide personalised guidance and support. We work with you to help you understand your target audience, including their needs and preferences, and how to engage with them effectively. This information is crucial in determining the best way to present your business and product/service to maximise conversions.
Our comprehensive approach ensures that your business is well-positioned for success in the market, and that you have the tools and support necessary to grow and thrive. Whether you are just starting out or looking to scale, we are here to help you reach your goals and achieve success.
Our guide is divided into three stages, each with its own set of specific steps and considerations.
In this stage, we will help you identify and define your target market and value proposition. What pain points are your customers facing, and how can your product or service address them? We can help you research your target market in detail, and provide the ideal customer profile to enable you to build your communication plan, and contact strategy. From this, we can help you build the foundation for your brand, how you want to be positioned to your ideal customer profile, and the value proposition that connects to it.
In this stage, we will cover the possibilities of selling to your target audience. Do you want to have your own ecommerce platform, or sell through a distributor? Understanding what you want to achieve and the best and most cost effective route to market is of the highest importance, as this will dictate some of the activity you will need to undertake when marketing your products and services.
In this stage, we will use the brand and value proposition in stage 1, to build a marketing strategy. This will include defining your marketing goals, conversion metrics, channels (social media, email, events etc…), create a content calendar, and help support any product roadmaps or NPIs that may develop. We can also help you create sales collateral, briefing documents, and other supporting documentation to get you ready to start converting to sales.