Raltron Case Study
Raltron Electronics Corporation has grown to become one of the most recognized and experienced manufacturers of frequency management products in the world. From simple tuning fork crystals to high stability oven-controlled crystal oscillators, Raltron offers the most comprehensive line of frequency management devices in the industry. The company’s commitment to research and development has allowed the continuous creation of leading-edge crystal and oscillators devices and technologies over many years. Today, Raltron provides high performance frequency control solutions that meet and exceed customer expectations in terms of price, quality, applications engineering, and customer support.
Raltron's Challenge
To further expand their sales and rep networks globally whilst continuing to grow within their existing established sales channels. Enhance the product portfolio available through the channel to optimise the digital visibility of the product by enhanced product descriptions and parametric data.
How we helped
Sales:
– Helped improve revenue generation by:
– Ensuring the product was visible and in stock within the channel
– Channel Identification and Introduced and onboarded additional global
distribution partners
– Helped expand the current rep network
– Helped to expand existing product offerings available via distribution
– Developed reporting tools to analyse
– POS
– Available stock and backlog position
– Sell through
– Competitor analysis
– Sales channel management
Testimonial:
There are many ways to do business ,but the best way is established relationships
and experience in the field , Market Traction International has these valuable
attributes. Understanding the business landscape is crucially important to move
forward, Market Traction’s contacts and their appreciation of time and effort make
all the difference in todays business environment. Their contribution to Raltron and
its EMEA initiative has been hugely successful, Market Traction is part the team.
Ross Weiss
Vice President Sales