People

At Market Traction we are quite an eclectic bunch of individuals – but what we all agree on is how we like to work and what we are really passionate about.

We get excited when we see an opportunity to help and get stuck in to solve challenges, speed up projects, or help businesses really shine in their field. This stuff really gets us going and even though we all come from different stages of our careers, we all just muck in together to get the job done and get it done exceptionally well.

Steve Carr

Partner

Steve Carr founder of Market Traction is passionate in his desire to help businesses grow, as a Partner and Mentor at Startupbootcamp Steve has worked with a number of organisation who have gained significant Market Traction with their products and services…

Steve Carr founder of Market Traction is passionate in his desire to help businesses grow, as a Partner and Mentor at Startupbootcamp Steve has worked with a number of organisation who have gained significant Market Traction with their products and services.

Steve started his career as a trouble-shooter, working within various manufacturing and technology companies. Steve quickly realised that growth solves most business challenges. Seeing opportunities where others see difficulties opens markets that would otherwise have remained untapped, Steve distils a clear, straightforward strategy to aid growth.

Former roles include VP IoT Solutions TT Electronics, Global Head of Marketing (VP), at Premier Farnell an Avnet Company, a member of the IoT Council. VP Engineering and Vertical Markets EMEA at Future Electronics and Managing Director at Acal Technology.

Lawrence Madanda

Partner - North America

Lawrence is an entrepreneurial business leader with over 25 years of global experience with emerging and disruptive technologies. He’s worked internationally in management positions based in the Americas, Europe and Asia. He’s held various executive management positions…

Lawrence is an entrepreneurial business leader with global experience introducing innovative and disruptive technologies to market.  International experience in management positions based in the Americas (Montreal, Canada), Europe (London, England) and Asia (Seoul, South Korea).

Following a career in the introduction of LED technology to the lighting world, Lawrence transitioned to new and innovative companies introducing new technologies, products and solutions into established segments.

With a passion towards technology that can improve the environments we live, work, play and travel in, Lawrence is focussed on executing strategies that creatively and effectively communicate and excite markets about new solutions.  Highly creative, organized and disciplined, with a humble work ethic, Lawrence will tackle any task required to further the business objectives.

Based in Montreal, Canada, Lawrence is an active mentor with Concordia University’s MBA program and interacts with the Montreal start-up community as much as possible.   A proud decorated veteran of the Canadian Armed Forces (Navy Reserves), Lawrence remains active in fitness and team sports, and will never call a repairman unless it’s illegal to fix by himself!

Alana Bacon

Senior Client Marketing Manager

Alana has over 15 years’ experience in a mix of B2B and B2C marketing roles across an eclectic range of industries. With a passion for creative problem solving, Alana has executed multichannel campaigns…

Alana has over 15 years’ experience in a mix of B2B and B2C marketing roles across an eclectic range of industries. With a passion for creative problem solving, Alana has executed multichannel campaigns across global territories with the most stringent of analytical and commercial requirements – most recently within her senior management role in technological distribution before joining the Market Traction Team.

Bryan Schalge

Associate Creative Design

Bryan Schalge an accomplished Graphic Designer with a passion for clean and modern design and  has been working in the creative industry for over 14 years…

Bryan Schalge an accomplished Graphic Designer with a passion for clean and modern design and  has been working in the creative industry for over 14 years. He is an expert user of tools for print and online design.

Bryan has held creative roles within both the print and digital industries developing his ability to take ideas from concepts to reality, whilst gaining experience of managing larger creative campaigns and bespoke projects.

Bryan can provide creative design that will enhance a clients’ image and communicate effectively with their target audience. He has experience in a wide range of industries from consumer to engineering and specialises in helping clients maintain their corporate brand values when executing fresh and innovative campaigns that demand attention.

Keith Rogers

Commercial Manager

Keith is an experienced individual with a wealth of knowledge and considerable expertise in supporting distribution sales, business development and marketing…

Keith is an experienced individual with a wealth of knowledge and considerable expertise in supporting distribution sales, business development and marketing…

Jake Johnson

Web Design specialist

Jake is an experienced web designer, with an eye for detail. He has helped multiple businesses’ web presence take on a new and improved lease of life.  

Jake is an experienced web designer, with an eye for detail. He has helped multiple businesses’ web presence take on a new and improved lease of life.  

Arlo Medina

Business Development specialist

Arlo Medina has done it all from being a customer service representative to becoming a customer success manager, and now a business development specialist for market traction. Though relatively new to the tech industry, he is a master of various CRMs, client relations and training.

Arlo Medina has done it all from being a customer service representative to becoming a customer success manager, and now a business development specialist for market traction. Though relatively new to the tech industry, he is a master of various CRMs, client relations and training.

We pride ourselves in providing a unique,proven approach, that can help you hit your sales, marketing or business goals.

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