Keith is an experienced individual with a wealth of knowledge and considerable expertise in supporting distribution sales, business development and marketing. Keith was appointed as AVX’s first distribution manager in Europe and then undertook management roles within Siemens, EPCOS and TDK driving POS in excess of €12M across the various distribution channels.

Keith has a reputation for strong product management and the support of design-in programmes. Keith spent the last couple of years focussed on developing go-to-market strategies in a sales and marketing management role for a specialist distributor where his involvement helped to nearly double the sales during his tenure.

In Keith’s role as Commercial Manager for Market Traction he will act to further enhance the support we offer to our clients and partners.