STAGE 1
We help you during the Discovery Phase, which is the first step in building a product strategy. It’s essential to understand the market and customers to create a successful product. Our team will conduct market research gathering information about your target customers, their needs, preferences, and behaviour to give you a better understanding of your customers, their pain points, and their needs. We analyse your competitors to identify opportunities and threats, helping you understand what your competitors are offering, what they are doing well, and how you can differentiate to stand out. Our team will also gather information about market trends, regulations, and other factors that could impact your product and strategy.
Key areas of focus include:
- Understanding the competitive landscape and identifying key players in the market. Evaluating their offerings, marketing strategies, and strengths and weaknesses to inform product differentiation.
- Gaining insights into the challenges and problems faced by target customers and developing a solution that addresses their needs and improves their experience.
- Assessing the viability of the product in the market. Considering factors such as market size, target customer demographics, and competition to determine if the product has potential for success.
- Understanding the relevant regulations that could impact the product. Incorporating these considerations into the product strategy to ensure success.
- Identify specific groups of customers with similar needs, characteristics, and behaviour to focus the product strategy and marketing efforts.