Product positioning is an essential component of a successful go-to-market (GTM) strategy and can help you effectively communicate the unique value of your product or service to your target customers. By defining and communicating the unique value proposition and key differentiators of your product relative to your competitors, you can create a clear and compelling message that sets your product apart from others in the market. This stage of the GTM process involves developing a positioning statement that encapsulates your product’s unique value proposition, as well as identifying the target customer segments you will prioritise in your marketing efforts. By taking the time to position your product effectively, you can increase your chances of attracting and retaining customers and achieving your marketing and business goals.

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