A value proposition is the quantifiable benefits your product or company brings to a customer.
A value proposition is a statement, list or guide for a customer as to why they should choose your product or service.
This clear statement not only helps your customers understand what value you bring to them, but also your entire business ecosystem. A strong value proposition is essential for success and survival and is built on the foundation of your brand.
For a value proposition to be successful, the most important things to define are:
- Relevancy. How is this statement going to be relevant for your target audience?
- Value. What quantifiable value does your product or service bring to your customers?
- Differentiation. How are you different to your competitors? What are your USPs?
We can help you write, define and communicate your value statement to both your customers and your internal stakeholders.
Working with you or your internal teams, we can work to start from the very bottom up, or help you streamline and rework your existing value statements.
Ultimately helping your internal and external customers understand the value your business brings.