PROPOSITION

Having a clear value proposition helps your business stay focused on what matters most to your customers and ensures that all
aspects of the company, from product development to marketing and sales, align with this purpose.

A value proposition is an integral part of a company’s brand identity. It communicates the brand’s essence, values and promises, and sets the tone for all customer interactions. A strong and consistent value proposition creates a positive impression in the mind of the customer and helps the brand stand out in a crowded market.

For a value proposition to be successful, the most important things to define are:

We can help you write, define and communicate your value proposition to both your customers and your internal stakeholders.

Working with you or your internal teams, we can work to start from the very bottom up, or help you streamline and rework your existing value statements, ultimately helping your internal and external customer understand the value your business brings.

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We pride ourselves in providing a unique,proven approach, that can help you hit your sales, marketing or business goals.

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Proposition

We focus on relevancy, differentiation and core value as we support the development of your value proposition. We help create a concise and compelling explanation of the benefits the product provides to the customer enhancing brand strength.

Strategy Review

  • Concept assessment
  • S.W.O.T Analysis
  • Business plan review
  • Qualitative research
  • Ansoff matrix creation

Post it to Proto

  • Discovery workshops
  • Requirements gathering & analysis
  • Concept feedback
  • Target audience outreach & feedback
  • Concept refinement

Funding Campaigns

  • Research and define funding platform
  • Campaign creation / goals / objectives
  • Social media awareness
  • Establish target audience
  • Content creation

Insights / Market Research

  • Quantitative
  • Qualitative
  • Exploratory
  • Competitor analysis
  • Data analysis

“The meaning of a proposition is the method of its verification”

 Moritz Schlick

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