Marketing automation is the newest tool for modern-day marketers.
Automation helps in many ways to help save time on repetitive tasks, but can also be intuitive to customer behaviour to deliver timely, relevant messaging to your customers or prospects to drive quality conversions and a consistent experience.
Whatever level you are wanting to achieve, automation is useful in lots of ways.
A marketing automation process flow could include:
- Building or developing target lists, usually through Lead Generation activity
- Build the marketing campaign. What message do you want to send? How do you want to send it?
- Analyse activity & behaviour through the campaign
- Segment these customers on activity & behaviour
- Target the qualified leads through a nurture campaign to drive to conversion
- Understand the performance with post campaign reporting
Marketing automation can be as simple or as complicated as you need, to make it work for your business.
We can help you build out that process using either our marketing tools, or yours, to develop a marketing automation process that saves you time, but drives measurable outcomes. We can help you understand user behaviour and provide a workflow to target them in a way that is most relevant to them, and drive value for you.