Time constraints and the need to move onto the next project usually inhibit good campaign reporting, even though it is invaluable in helping you understand what worked and what didn’t in your last campaign.
It helps you understand the process you went through for the campaign, and enables you to carry out post campaign analysis. Ultimately enabling you to see the Return On Investment, sales or other metrics you have agreed that you want to measure at the end of the campaign period.
Campaign reporting and analytics is important because:
- It helps you understand the performance so you can optimise future campaigns
- It can help you see if you hit the original goals set for the campaign
- It enables you to review the process from start to finish, what could be done differently next time?
Working with you and your team, we can help with the relevant steps to document the campaign journey, along with setting up the tools to measure the campaigns performance.
Understanding what you want to achieve, we can translate the campaign data into an easy-to-understand report with clear outcomes, conclusions and future actions to optimise.