As a part of your marketing plan or strategy, acquiring new customers may be a key focus area.
Lead generation is an important part of that acquisition process, ensuring you generate, nurture and convert as many of those leads as possible into regular customers.
When undertaking lead generation activity, it is important to:
- Be clear on who you are targeting. Sector, job profile, demographic, industry etc…all of these are important to ensuring you get quality data back to work with
- Understand what your message is. What value do you want to bring to this prospect?
- What does that user journey look like? Where are you going to direct this prospect?
- What is your end goal for this prospect? Do you want them to download something, fill in a form, or purchase something? Is this a manual or automated process?
- Have an idea on what your ideal cost per acquisition looks like, and what you want your return on investment to be.
Understanding what you want to achieve when undertaking lead generation is important.
We can help you delve into as much detail as you want to ensure you get a list of excellent-quality prospects to target. Using our business tools, we use this information to build you the lead list from these requirements, to help maximise conversion.
Once the list is created, you can use this list however you want.
In addition, we can also build out marketing campaigns to help you deliver this project in full if you need a full service approach.