Marketing campaigns are the executional parts of a marketing plan, and are used to communicate products and services to a desired target audience.
This communication is distributed across different channels such as social media, email, advertising, PR, content and more.
Campaign deliverables can be a variety of different things, and can be something really simple such as an email linked to a social media campaign – or a huge multimillion dollar campaign that covers TV advertising, sponsorship.
When developing your campaigns, consider:
- Keeping your target audience in mind. How do they interact with your brand/product and what channels would work best?
- What is the concise message you want to give to your prospects/customers, and how do you want them to react or feel about your product or service?
- What is your desired outcome? Is it sales, clicks, impressions, or downloading/reading content? Not all outcomes are sales driven.
- Positioning - is the content/approach linked to your brand, value statement and marketing strategy?
Whether you are wanting to develop an Account Based Marketing campaign, a social media campaign, or a full multichannel approach to your communication, we can help you build it from concept, through ideation, development, to execution.
Moreover, we agree with you up front what your deliverables are, and ensure you receive a comprehensive report to how the campaign performed across the channels agreed, and suggestions for further improvements/enhancements if required.