Marketing plans and campaigns are the actionable outcomes after developing your Marketing Strategy. Without the strategy, the plan can’t be developed.
For a plan to be successful, there need to be clear actions and deliverables including what is the end conversion and what return on investment is required for each part of the plan where relevant.
What are some of the things you need to think about when planning?
- How complex does your plan need to be? For some businesses it could be really simple, for others there may be deadlines for execution. Try and be clear about what the purpose of your plan is.
- Use the plan as a guide, sometimes you have to flex or change to market changes or budget requirements. Consider what resonates the most with your goals and your target audience.
- Define what your target audience is, the best way to communicate with them, and what channels they use the most.
- Do you need to consider price/sales fluctuations/seasonality. Ensure your plan is complimentary to the business goals
- What do your marketing campaigns look like? Channel, theme, focus etc...
- Most importantly, your budget. What can you afford to do vs what you want to do. How can you really maximise the ROI?
If you aren’t sure where to start, we can help you translate your Marketing Strategy into a comprehensive plan, including marketing campaign suggestions and target personas, with executable actions.
Agreeing what your deliverables and goals are upfront, we can ensure your plan is fit for purpose, and also provide reporting on how each campaign performed and what it delivered.