Performance Marketing, also known as PPC or Pay Per Click is a valuable marketing tool to get your Brand, Products and services noticed – and is a way to buy visits to your site.
The most popular form of this is through Google – since this is the most used search engine globally, and there are several options that can be done to increase your visibility for particular keywords that your target audience is searching for.
The key element to performance marketing is making sure you are able to optimise, test, review, analsise, and review your campaigns to ensure you are getting the very best traffic for the money you are spending.
Performance marketing can cover:
- Google AdWords
- A/B testing of keywords/phrases
- Performance review, testing and optimisation
- Google shopping
- Location based ads - by country, or even by state or region
- Look a like campaigns. Targeting audiences similar to the ones you are already familiar with
Performance marketing is the perfect partner to a good website. Your website can be absolutely spot on, but if no one sees it, is it even there?
As your guide to PPC, we can both optimise your existing campaigns and help you deliver new ones. Using market research, keyword research and industry knowledge, we can help define and refine your short and long tail keywords and phrases and give you reports on performance and recommendations on what to do next.