Search Engine Optimisation (SEO) is a practice designed to improve how your website ranks in organic searches.
Organic searches are the results that show up in any search engine, that are not classified as an advert.
SEO is notoriously challenging, as it requires a lot of upfront work to understand what your target audience is searching for, and how to build a straegy for any SEO content development. But done correctly, with regular review, you can glean good results relatively quickly.
A good approach to SEO includes:
- Define who you want to target, and what they are searching for.
- Website content - understand what your short tail keywords and phrases should be, and how you want to structure your content on your site.
- Blog content - using the information from your short tail keywords and phrases, define what your blogs should contain.
- Set the goals you want to achieve, and monitor the progress of the activity to ensure you can hone and optimise to get the best traffic to your site
SEO is the foundation of building good quality traffic to your site. Working with us, we can help you build a solid SEO strategy using market research and industry knowledge, to then develop content to match to ensure you are driving the right kind of traffic to your website.
From this, we can provide content enhancements, through either static content on your website, blogs, articles, social media content as well as others, to help raise your visibility in google and other search engines.