We work in partnership with our clients to understand their products, philosophy, and requirements. Armed with this understanding and with over 100 years of experience in channel management, our team can identify, approach and engage with the most suited candidates for your products and services. By careful selection, the most fitting partners are approached and the benefits of your products and services are presented to the key decision-makers in a professional and timely manner. We not only advise on the channel selection but, for those new to channel sales assist in ensuring your readiness ahead of any engagement discussion.
Choosing the right channel partner for product distribution is important for several reasons:
Identifying and developing relationships with new channel partners:
This may involve researching potential partners, reaching out to them, and negotiating partnership agreements.
Reach:
Channel partners have established relationships with customers and can help you reach new markets and customer segments that may be difficult to access on your own.
Expertise:
Channel partners have specialized knowledge of the market and industry, and can help you navigate the competitive landscape and identify new opportunities.
Increased credibility:
Partnering with reputable and established channel partners can help increase the credibility of your product or service in the eyes of potential customers.
Improved customer service:
Channel partners can help improve customer service by providing localised support and addressing customer needs in a timely manner.